Web Survey Bibliography
The concept of “gamification” is sweeping across the marketing communication industry, and is being discussed in marketing departments, advertising agencies and even governments around the globe. We began exploring the idea of game-play in greater depth last year. We examined the theory behind game-play, and looked at how it was being used in other fields, with the aim of discovering how we could integrate this thinking more effectively into our surveys. .This presentation assesses the impact that gamification could have on market research.
ESOMAR Homepage (abstract) / (full text)
Web survey bibliography - Puleston, J. (13)
- Rewarding the Truth; 2015; Puleston, J.
- Designing Bonsai Surveys: The small but perfectly formed survey experience to meet the needs of the...; 2015; Puleston, J.
- Gamification Master Class; 2013; Puleston, J.
- Online Research, Game On!; 2013; Puleston, J.
- How to calculate the length of a survey ; 2012; Puleston, J.
- Can Survey Gaming Techniques Cross Continents? Examining cross cultural reactions to creative questioning...; 2012; Puleston, J.
- Dimensions of Online Survey Data Quality What really matters?; 2012; Puleston, J., Eggers, M.
- The Game Experiments: Researching how gaming techniques can be used to improve the quality of feedback...; 2011; Sleep, D., Puleston, J.
- How far is too far: Traditional, flash and gamification interfaces, and implications for the future...; 2011; Puleston, J., Malinoff, B.
- Online Research – Game On!: A look at how gaming techniques can transform your online research; 2011; Puleston, J.
- How new engagement techniques and question approaches are revolutionizing online research data gathering...; 2010; Puleston, J.
- A look at the impact of boredom on the respondent experience; 2008; Puleston, J., Sleep, D.
- Measuring the value of respondent engagement; 2008; Puleston, J., Sleep, D.